Press Kit

Lisa Finn

Lisa Finn is a writer/analyst and consultant with more than a decade of experience writing about marketing and research, and is a recognized expert in the field of marketing to women.

During her eight-year tenure as Editor of Marketing to Women newsletter, she developed groundbreaking studies on the portrayal of women in print and television advertising, and wrote extensively on the need for marketers to shift their focus from aspirational messages and images to realistic, authentic communications.

Finn has authored several reports on consumer demographics, including The New American Homemaker: A Look at Today’s Stay-at-Home Mom (September 2006) and Singles in the U.S.: The New Nuclear Family (May 2007), both published by Packaged Facts.

She has also written and edited books, newsletters, magazine and newspaper articles, reports and white papers, guides for business owners, corporate communications, and marketing materials. She can be contacted at http://www.lisafinn.com.